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How to Analyze Your Internal Links and Anchor Text, for Free

A free, step by step guide to auditing your internal links. See where your anchor text is repetitive or too generic, find under-connected pages, and get suggestions to improve authority flow and topical clusters for both SEO and AI search.

By Boyuan D··6 min read

The moment it hit me

I had published a lot of content and assumed that volume alone would lift my key pages. It did not. The pages I most wanted to rank just sat there, quietly ignored.

When I finally mapped my internal links, the reason was obvious. My most important pages were barely linked to, half my anchors were some version of click here, and a few pages hogged all the links while others were orphaned entirely. Authority had nowhere useful to flow.

That is when it really hit me. Internal links are how authority and meaning move through your site, and mine were leaking it everywhere. I had been creating more pages when I should have been connecting the ones I already had.

Why internal links matter

Internal links do two jobs at once: they pass authority between your pages, and they tell engines and AI how your content relates. When the linking is weak or repetitive, both jobs suffer.

  • Generic, repeated anchor text like click here tells engines nothing about the destination.
  • Authority gets over-concentrated on a few pages while important ones stay under-connected.
  • Orphaned pages with few internal links are easy for crawlers and AI to overlook.

You cannot improve a link structure you have never mapped. The first step is to see your anchors and connections clearly.

So we built the Internal Link Analyzer, free for everyone

Because so many SEOs kept asking the same question, our team at RankAI built an Internal Link Analyzer and made it completely free for anyone to use.

You enter your anchor texts and it highlights where your anchors repeat or run too generic, so you can see where internal links are too concentrated and where authority is not flowing. No credit card, no install, no catch.

One thing we are transparent about, because trust cuts both ways: the methodology is benchmarked against established tools the industry already trusts. You will see it is audited by Semrush and Ahrefs right at the top of the tool. We are not asking you to take our word for it.

How to analyze your internal links for free, step by step

Step 1. Open the free tool

Go to rankai.ai/tools/internal-link-analyzer. It is free and you can start instantly, with no signup required to run your first analysis.

Step 2. Enter your anchors and analyze

Add your Primary input (domain, brand, or query), then list your Anchor texts separated by commas, for example pricing page, product page, docs page. Click Analyze Internal Links.

Internal Link Analyzer tool with a primary input, an anchor texts field, and an Analyze Internal Links button
List your anchor texts separated by commas, then click Analyze Internal Links.

Step 3. Read your Quick verdict and Top 3 insights

In a few seconds you get a plain English read on your linking patterns, plus the Top 3 insights: repetitive anchors, over-concentrated links, and topical connections you are missing.

Step 4. Expand "Raw details" for the full breakdown

Open the Raw details to see anchor variety, where links cluster too heavily, and recommendations to connect related pages.

Pro tip (this is the part people love): copy that Raw details breakdown and paste it straight into your AI agent, whether that is ChatGPT, Claude, or whatever you use, and ask it to suggest diversified anchor text and specific links to add between related pages. In one move you have turned a free analysis into a concrete internal linking plan.

Step 5. Want to go deeper? Get the Full AI Visibility Audit

For a much more detailed look at your whole site, not just this one check, click Get Full AI Visibility Audit (or the free trial link on the tool).

Step 6. Fill in your details to unlock the full audit (still free)

Enter your first name, work email, and company website, pick the option that best describes your business, and click Run audit. You get a far more detailed AI visibility analysis, still completely free, including a full, prioritized SEO and GEO optimization checklist.

Run your free SEO and GEO audit form with first name, work email, and company website fields
Add your details and click Run audit for the full free SEO and GEO analysis.

What to do with your results

Once you can see your linking clearly, the highest impact moves are usually:

  1. Diversify your anchor text. Replace generic and repeated anchors with descriptive text that names the destination.
  2. Connect related pages. Link across topical clusters so authority flows where it should.
  3. Rescue under-connected pages. Add internal links to important pages that are currently orphaned.

Re analyze after updating your links to confirm authority is flowing where you want it.

Frequently asked questions

What is an Internal Link Analyzer?

It is a free tool that reviews your internal links and anchor text, highlighting repetitive or generic anchors, over-concentrated links, and under-connected pages, so you can improve how authority flows through your site.

Why does anchor text matter?

Anchor text tells engines and AI what the linked page is about. Descriptive anchors strengthen topical signals, while generic ones like click here waste the opportunity and tell machines nothing useful.

How many internal links should a page have?

There is no fixed number. The goal is meaningful connections: link important pages from relevant content, avoid orphaning key pages, and do not pile every link onto just one or two destinations.

Is the Internal Link Analyzer really free?

Yes. You can analyze your links at rankai.ai/tools/internal-link-analyzer for free with no signup, and the more detailed Full AI Visibility Audit is also free once you add your name, email, and website.

Does internal linking help with AI search?

Yes. Clear internal links and descriptive anchors help AI engines understand how your pages relate and which are most important, which supports both discovery and accurate citation.

What will you do with my email from the full audit?

We use it to send you your audit results and helpful AI visibility guidance. We are upfront about this on purpose, because transparency is part of being a source worth trusting.

Related resources

Stop leaking authority across your own site

Run the free Internal Link Analyzer, fix repetitive anchors and orphaned pages, and get a prioritized plan to strengthen your link structure. Completely free.