Finding a contractor seo agency that truly knows trades is hard. The right partner can turn Google into a steady source of estimate requests, phone calls, and booked jobs. While the “best” agency depends on your specific needs, this 2025 guide provides a curated list of the top 15 performers to help you make an informed choice. We explain what a contractor-focused team does, how to vet one, what it costs, and the risks to avoid. For context, local intent is powerful in search. Seventy-six percent of people who search for something nearby on a smartphone visit a business within a day, and 28 percent of those searches end in a purchase. That is why ranking in your service areas matters. (forbes.com)
What is a contractor SEO agency?
A contractor seo agency is a specialized marketing team that plans keywords, optimizes websites, and grows Google visibility for trades like general contractors, roofers, remodelers, painters, HVAC, plumbing, electrical, landscaping, and specialty builders. The work blends content strategy, on-page optimization, Google Business Profile management, local citations, technical fixes, and conversion upgrades that turn clicks into calls.
Unlike generalist firms, a contractor seo agency understands service pages by trade, city-level landing pages, seasonal demand, permit and code topics, and common homeowner terms like kitchen remodel costs or roof leak repair near me. Understanding keyword intent helps prioritize emergency vs. planned-project queries that convert.
If you prefer a done-for-you model with content velocity, expert keyword vetting, and rewrites until pages rank, consider an AI-assisted service like Rankai.
Why contractor-focused SEO matters
Google is the primary review and research hub for local services. In 2025, 83 percent of consumers use Google to check local business reviews, and most people read reviews regularly before hiring. Replying to reviews also drives selection, since 88 percent would use a business that responds to all reviews compared with 47 percent for a business that never replies. (backlinko.com)
Visibility in the moments that matter converts. Seventy-six percent of local smartphone searches lead to a visit within a day and about 28 percent lead to a purchase. Contractors that show up in the local pack and rank page one get more booked estimates and emergency calls. (forbes.com)
Position still correlates with clicks. On mobile, the average click through rate for position one is about 28.5 percent, position two is 15.7 percent, and position three is 11 percent. Moving from position two to position one is the biggest single leap. (sistrix.com)
If you want consistent publishing without hiring a full in-house team, a contractor seo agency like Rankai can handle the heavy lifting.
Core elements of effective contractor SEO and website UX
Google Business Profile and reviews
Optimize your primary category, add secondary categories, and ensure NAP consistency across listings. Local experts rank primary category, keywords in the business title, proximity, and having an address in the city of search among the top drivers for the local pack. (seroundtable.com)
Systematize review generation and respond to every review. The 2024 BrightLocal study found consumers are 41 percent more likely to use a business that replies to all reviews. (brightlocal.com)
Service area pages and local content
Create a dedicated page for each core service and each priority city or neighborhood, and organize those pages using a keyword cluster to reinforce topical relevance. Whitespark’s expert survey places dedicated service pages and internal linking among the top factors for local organic rankings. (rioseo.com)
Technical foundations and speed
If you’re not sure where to start, run a technical SEO audit to surface speed, crawl, and Core Web Vitals issues before you optimize content.
Speed affects conversions. A site that loads in 1 second converts about three times better than a site that loads in 5 seconds and five times better than one that loads in 10 seconds. Aim for 1 to 2 seconds on key pages. (portent.com)
Track Core Web Vitals. Interaction to Next Paint replaced First Input Delay in March 2024, so measure INP and fix slow event handlers, heavy scripts, and layout thrash. (developers.google.com)
Structured data and search features
Use structured data to qualify for rich and enriched results like reviews, FAQs, and more where supported. See our guide to Google SERP features. Google confirms structured data makes pages eligible for richer appearance in search. Note that Google reduced visibility for some formats, and in 2025 dropped support for several rarely used rich result types, so prioritize supported markup that aligns with your pages. (developers.google.com)
Conversion UX that fits contractors
Make it easy to call, text, or book an estimate. Phone is still a prime channel in home services. In CallRail’s 2025 benchmark, up to 85 percent of customers whose calls go unanswered will not call back, and home services miss about 14 percent of calls. Organic search and Google Business Profile are among the top sources of qualified leads and sales appointments. (callrail.com)
Navigating AI Overviews and changing SERPs
Google’s AI features can appear above traditional results for a share of queries. Studies across 2024 found AI Overviews appearing in roughly 7 to 19 percent of searches depending on the month and sample, and Google expanded access widely in 2025. The practical takeaway is to publish authoritative, cited content that AI Overviews can link to, and to monitor where your queries show AI modules. (seranking.com)
How to choose the right contractor SEO agency, evaluation criteria
Use this scorecard when interviewing any contractor seo agency.
Strategy fit. Ask how they map services to keywords by trade and by city using content mapping, and how they plan internal linking between service and location pages.
Content operations. Clarify monthly publishing volume, editorial review, and whether they rewrite or rebuild pages that underperform without extra fees. High velocity programs win in competitive metros.
Local pack execution. Request a sample Google Business Profile plan that covers categories, services, products, photos, questions and answers, and review workflows.
Technical coverage. Confirm they fix crawl issues, indexation, broken links, schema, page speed, and Core Web Vitals for your CMS.
Reporting and iteration. Look for weekly or biweekly updates, keyword movement, traffic impact, and a clear schedule for content refreshes.
Proof. Ask for anonymized Google Search Console screenshots or named case studies and a sample brief.
Prefer a plan that is affordable for SMBs and consistent on output. If you want a flat monthly partner that publishes about 20 pages each month and rewrites until it ranks, check out Rankai. You can also book a quick demo to see how their AI plus expert workflow plugs into WordPress, Shopify, Webflow, Squarespace, or Wix.
Pricing, how much contractor SEO typically costs
SEO pricing varies by scope, market competition, and whether you need local pack and organic or also paid media and web design. A broad industry study by Ahrefs found the average monthly SEO retainer is about 2,917 dollars, with most businesses paying 500 to 5,000 dollars per month. Local SEO averages around 1,557 dollars per month. About 78 percent of providers use monthly retainers. Agencies charge more than freelancers on average. (ahrefs.com)
What this means for contractors
Small single location contractors in less competitive towns often invest 500 to 1,500 dollars monthly.
Multi location or metro competitors with several trades often budget 1,500 to 4,000 dollars monthly.
Large regional contractors or franchises that need multi site content and aggressive growth often invest 4,000 dollars and up monthly.
If you want a contractor seo agency alternative at starter friendly pricing, compare that to Rankai, which publishes at a high monthly cadence with cancel anytime flexibility.
Risks and red flags to avoid
Guarantees of page one in a fixed number of days. No one controls rankings and SERPs change, especially as AI features evolve. Studies show frequency of AI Overviews fluctuated widely through 2024 and into 2025. (seranking.com)
Thin city page templates with duplicated text. Google can ignore near duplicate location pages. Insist on unique examples, photos, and proof.
Neglecting speed and phone UX. Slow pages reduce conversions and missed calls rarely return. Pair speed work with call handling and tracking. (portent.com)
Ignoring Google Business Profile. Expert surveys consistently rank GBP category selection, proximity, and review signals among top local pack drivers. (seroundtable.com)
Top 15 Contractor SEO Agency Picks
Building on the strategy frameworks discussed above, this section spotlights fifteen agencies that specialize in contractor-focused SEO across trades like HVAC, roofing, remodeling, and home services. They’re grouped together for their track records in local search, lead generation, and service-area optimization that turn qualified traffic into booked jobs. Use this curated list to quickly compare partners who understand how contractors win in competitive local markets.
1. Rankai
YC-backed Rankai helps contractors and home-service SMBs capture local demand fast, blending seasoned SEOs with automation to publish GEO-relevant content, fix technical issues, and optimize for AI/LLM-driven search. Expect faster map and organic lift, qualified calls, and transparent weekly reporting, backed by a “rewrite until it ranks” promise and cancel-anytime pricing from $499/month.
Why contractors pick them
AI-assisted, high-volume GEO content that moves the needle quickly
“Rewrite until it ranks” iteration ethos to sustain momentum
Transparent weekly reporting and GSC insights; cancel anytime
Early movement in under 30 days for many trades
What they deliver
Local SEO and GBP support (confirmation during scoping)
20+ GEO pages/month with briefs and targeting
On-page and technical SEO: schema, internal linking, site fixes
Reputation and selective backlink outreach on Enterprise
Web design/PPC integrations when needed
Weekly reporting on leads, rankings, traffic, and GSC impressions
Fast facts
Founded: 2023; HQ: San Francisco, CA
Clients/trades: HVAC, plumbing, roofing, electrical
Reviews: none public; Team: ~3
Starting price: $499/month; Contract: cancel anytime
Website: rankai.ai
Proof & review sentiment
Case study: 0 to 70k organic visits and ~6M impressions; many contractors see movement within 30 days from targeted rewrites.
2. HVAC Webmasters
HVAC Webmasters is built for residential HVAC contractors seeking local domination, pairing custom WordPress sites with SEO and lead generation. Their DataPins software posts geo-tagged job check-ins, photos, and schema to power Map Pack wins. The service is backed by technical rigor, in-house production, transparent reporting, and month-to-month terms.
Why contractors pick them
HVAC-only expertise and proven playbooks for Map Pack growth
DataPins: geo-content engine that compounds rankings
Technical SEO and site performance baked into delivery
Transparent reporting and flexible terms
What they deliver
Local SEO & GBP: categories, products, photos, Q&A, citations, reviews via DataPins
Content: service and city pages, HVAC FAQs, 8 to 20 monthly posts
Technical SEO: architecture, speed, Core Web Vitals, schema, disciplined internal linking
Reputation, links, WordPress design, PPC, and monthly KPIs with iteration
Fast facts
Founded: 2011; HQ: Fort Worth
Clients/trades: HVAC; Solace; Mission Critical
Reviews: 4.9 (50+); Team: 15–20
Starting price: DataPins $799–$1,500
Contract term: month-to-month
Website: hvacwebmasters.com
Proof & review sentiment
+1,185% Search Console clicks in 90 days; 1,000+ top-10 keywords after launch for Solace Heating & Air.
3. The SEO Contractor
The SEO Contractor is a family-owned boutique serving home-service and trade contractors nationwide. With a local SEO and lead-gen core, they pair GBP optimization with territory-based plans and one-client-per-industry exclusivity, delivering transparent lead tracking and integrated reputation tools.
Why contractors pick them
Territory-based deliverables aligned to service areas
Exclusivity: one client per industry per market
Clear, attribution-ready reporting with WhatConverts
Practical website updates and CRO guidance
What they deliver
Local SEO & GBP: map optimization, reviews, LSA, listings
Content: monthly county service-area pages (1 to 4) + 1 to 4 SEO blogs
Technical/authority: Core Web Vitals, audits, design refreshes, internal linking; curated and guest posts
Reporting/web: WhatConverts dashboard, monthly Zooms; KPIs including leads, rankings, and traffic; Wix sites; Google Ads add-on
Fast facts
Founded: 2011; HQ: Rockwall, TX
Clients/trades: electricians, HVAC, roofers, plumbers, landscapers
Reviews: 5.0/5 (9); Team: 1–9
Starting price: $1,500/mo
Contract: 12-month, month-to-month
Website: theseocontractor.com
Proof & review sentiment
#1 local rankings and Map Pack wins; 145 calls/month (~53 qualified leads) and 1,500 organic visits post-rollout.
4. Leads Nearby
LeadsNearby helps residential and commercial home-service contractors grow local demand through rigorous local SEO, review/geo-content engines, and CRM/dispatch integrations (ServiceTitan, Housecall Pro, ServiceTrade). With AI-assisted messaging, geogrid reporting, and award-winning sites, they tie PPC and SEO to call-level ROI.
Why contractors pick them
Trades-specific tech stack with deep CRM/dispatch integrations
Geogrid visibility reporting and proactive GBP management
AI-assisted messaging to lift conversions
Transparent budgets and performance-driven PPC
What they deliver
Local SEO & GBP: setup, posts, photos, reviews, Q&A, citations; spam cleanup; geogrid reporting
Content/tech: localized service and city pages, FAQs; titles, schema, speed, mobile UX; strong internal linking
PPC/LSA + web: neighborhood targeting, budget control, call tracking; dashboards for leads, rankings, traffic; AI-assisted messaging
Fast facts
Founded: 2010; HQ: Cary, NC
Clients/trades: HVAC, plumbing, electrical
Reviews: 5.0 (42) | Team: ~22
Starting price: $5k+; $100–$149/hr
Contract term: ongoing monthly
Website: leadsnearby.com
Proof & review sentiment
“Top-3 in maps and nonstop calls; +325% traffic, +65% GBP calls, +45% YoY revenue after optimization.”
5. LeadHub
LeadHub is a San Antonio-born partner for home-service contractors (including HVAC, plumbing, electrical, roofing, pest, windows, water, and foundation) built by a former HVAC owner. They blend rigorous local SEO with full-funnel lead gen, tight software integrations, and transparent ROI reporting to turn map visibility into booked jobs.
Why contractors pick them
Built by tradespeople for tradespeople; practical field insight
Proven Map Pack growth and paid media alignment
ServiceTitan/Housecall Pro/Podium fluency
Revenue-tied reporting and budget transparency
What they deliver
Local SEO & GBP: categories, NAP/citations, posts/photos, map-pack targeting
Content: service/city pages, blogs; Search Console query-listening; 8 to 20+/mo
On-page/technical: architecture, schema, Web Vitals; internal linking
Reputation/link earning: review generation/response; quality backlinks
Web design/PPC: fast WordPress sites, CRO; Google/Microsoft, Yelp
Reporting/attribution: dashboards; leads, rankings, traffic, CPL, revenue
Fast facts
Founded: 2011; HQ: San Antonio, TX; Team: 10–49
Trades/clients: HVAC, plumbing, roofing, pest; Parker & Sons; Champion AC
Reviews: Clutch 4.8/5 (2)
Pricing: $5,000+ min.; $100–$149/hr
Website: leadhub.net
Proof & review sentiment
“+162% revenue, +393% leads, +207% conversions; one client: ‘I only recommend few companies, and Leadhub is one.’”
6. Lemon Seed
Lemon Seed is a trades-only marketing partner for residential contractors like HVAC, plumbing, electrical, roofing, and pest, uniting brand strategy with local SEO and lead gen. Their seasonal campaign calendars and in-house creative tie website/SEO/PPC into one plan, with KPI-transparent reporting and vetted technical partners.
Why contractors pick them
Trades-first creative plus channel orchestration
Campaign calendars that drive consistent demand
Transparent KPIs across SEO, PPC, and brand
Recognized Inc. 2025 Power Partner
What they deliver
Local SEO and Google Business Profile management
Seasonal campaign calendars; briefs; 8 to 10 posts monthly
On-page/technical SEO direction and internal linking via partners
Reputation promotion, selective links; PPC, retargeting, geofencing coordination
Monthly reporting on leads, rankings, traffic, revenue; optimize the mix
In-house creative for ads, wraps, and mailers
Fast facts
Founded: 2019; HQ: Lufkin, TX
Clients: HVAC, plumbing; Magnolia; LCS
Reviews: 4.6/5 (5) | Team: ~30
Starting at $4,995 audit; monthly; 6-month discounts
Website: lemonseedmarketing.com
Proof & review sentiment
“Since signing on, we have grown our business by over $2 million,” reports Bartlett Heating & Cooling’s owner.
7. Contractor Gorilla
Contractor Gorilla serves residential and commercial contractors with conversion-first custom websites, local SEO, and PPC engineered to generate booked jobs. With a contractor-only focus since 2008 and 3,300+ projects, they pair non-template builds and modern analytics with transparent reporting to prioritize qualified leads and ROI.
Why contractors pick them
Contractor-only niche and decades of pattern recognition
Custom, fast sites that convert field traffic into calls
Clean analytics stack (CallRail, GA/GSC, Ahrefs/SEMrush)
470+ five-star reviews underscore reliability
What they deliver
Local SEO & GBP: audits, hygiene, geo-pages, posts
Content: six-month roadmap; trade-specific briefs; publish 8 to 12/month
On-page/technical: speed, schema, sitemaps, internal linking; editorial links
Web + PPC: custom sites, geo-targeted Ads, negatives, landing tests, call tracking
Reporting: monthly dashboards; KPIs including qualified leads, map ranks, traffic, and ROI; iterate
Fast facts
Founded: 2008; HQ: Georgetown, TX
Clients/trades: roofing, HVAC, GC, electrical
Reviews: 5.0 (470+); Team: 10–12
Starting price: websites $1.5k–$10k
Contract term: monthly
Website: contractorgorilla.com
Proof & review sentiment
“Our custom site launched fast and now delivers steady, qualified leads. Best marketing spend we’ve made.” - All County Exteriors.
8. Builder Funnel
Builder Funnel is built for residential remodelers, custom home builders, and specialty trades across North America. Their strategy-first, HubSpot-enabled approach ties inbound and local SEO to revenue, pairing conversion-driven websites with targeted ads and closed-loop reporting, which is ideal for multi-location or fast-growing firms.
Why contractors pick them
Remodeler-only focus and dedicated playbooks
HubSpot CRM enablement and revenue attribution
Strategy-first “Remodeler Marketing Blueprint”
Transparent pipelines and realistic growth pacing
What they deliver
Local SEO & GBP: keyword targeting, citations, consistent NAP, map-pack wins
Content: Blueprint calendars that cover blogs, service pages, and project spotlights; 16+/mo
On-page/technical: schema, speed, internal linking; iterate to goals
Reputation/citations: review growth, profiles, location-specific content
Web design, PPC, CRM: Foundation sites; Google Ads/LSA/Meta; revenue-tied dashboards
Fast facts
Founded: 2010; HQ: Colorado Springs, CO
Clients/trades: remodelers, custom builders, specialty contractors
Reviews: 4.9 (18); Team: 35+
Price: $3,000+/mo
Contract: not posted
Website: builderfunnel.com
Proof & review sentiment
Fort Worth remodeler: 49 page-1 rankings and $648K sales-qualified pipeline in 6 months, generating quality leads and measurable ROI.
9. Contractor Advertising
Contractor Advertising specializes in local SEO and high-intent lead generation for residential and light-commercial trades like plumbing, HVAC, electrical, roofing, and garage doors across single and multi-city markets. With month-to-month terms and ServiceTitan fluency, they align GBP execution with PPC and conversion-first design.
Why contractors pick them
Reliable Map Pack growth and practical GBP workflows
24/7 AI to capture after-hours callers
Conversion-tuned WordPress sites paired with PPC
Clear monthly reporting contractors can act on
What they deliver
Local SEO/GBP: audits, optimization, weekly posts, reviews, geo-photos
Content: research, service pages/blogs; 8 to 20+/month; iterative updates
Technical SEO: crawl fixes, schema, internal linking, CRO
Citations/reviews: 50+ directories; reputation growth; selective links
PPC/web: Google & Bing Ads, remarketing; conversion-tuned WordPress
Reporting: monthly leads, rankings, traffic, ROI; rewrite-until-it-ranks
Fast facts
Founded: 2010; HQ: Aptos, CA
Clients/trades: plumbing, HVAC, electrical, roofing, doors
Reviews: 5.0 (353); Team: 2–9
Pricing: undisclosed
Contract: month-to-month; 30-day start
Website: contractor-advertising.com
Proof & review sentiment
Consistent Map Pack gains and more booked calls, with clear monthly reporting. ROI-positive growth cited nationwide.
10. Guerilla Contractor Marketing
Guerrilla Contractor Marketing drives local SEO-led growth for single- and multi-location contractors (roofing, HVAC, plumbing, electrical, restoration, landscaping) by baking SEO into content, design, and link acquisition. Their E-E-A-T “SEO 2.0” framework and monthly goal tracking prioritizes qualified estimates across neighborhoods.
Why contractors pick them
Contractor-focused, conversion-first execution
E-E-A-T framework strengthens trust and rankings
Transparent, goal-based reporting cadence
Flexible month-to-month with clear pricing
What they deliver
Local SEO & GBP: trade pages, geo hubs, map-pack wins
Content: research, briefs, authority articles; 8 to 20+/month
On-page/technical: architecture, speed, crawlability, UX; internal linking
Links/reputation: outreach and citations to build E-E-A-T
Web design + PPC; monthly reporting on goals, leads, rankings, traffic; rewrite until it ranks
Fast facts
Founded: 2019; HQ: Minneapolis, MN
Clients: roofing/HVAC; Rapid Roofing, Craftsman’s Choice
Reviews: 4.8 (63); Team: 10–49
Pricing: From $2,000/mo; min $5,000+; month-to-month (60-day notice)
Website: guerrillacontractor.marketing
Proof & review sentiment
Contractors report doubling revenue in ~24 months and up to 300% more qualified leads post SEO/PPC rollout.
11. Contractor Charlie
Contractor Charlie, WPamplify’s contractor-first arm, focuses on local SEO and lead generation for residential and light-commercial trades. Their documented monthly process pairs GBP optimization, steady content, and service-area buildouts with transparent dashboards and a month-credited guarantee.
Why contractors pick them
Clear, repeatable monthly cadence and reporting
“Areas Served” geo buildouts to expand visibility
Month-credited guarantee offers risk relief
Practical Google Ads and web updates as needed
What they deliver
Local SEO & GBP: categories, citations, call tracking
Content: monthly blogs/services; “Areas Served” pages
On-page/technical: speed, indexing, metadata, sitemaps, fixes
Internal linking: descriptive anchors and topical hubs
Reputation/link building: citations, backlinks, review guidance
Design + Google Ads; reporting with KPIs and a rewrite-until-it-ranks guarantee
Fast facts
Founded: 2011 (parent); HQ: Montvale, NJ
Clients/trades: landscaping, locksmith, garage door
Reviews: none verified; Team: small
Pricing: on request
Contract: month-to-month
Website: contractorcharlie.com
Proof & review sentiment
“+205% impressions, +83% organic traffic in three months, +186% GBP views, leading to more daily calls and form fills.”
12. Sixth City Marketing
Cleveland-based Sixth City Marketing helps residential and commercial contractors grow local demand with an in-house SEO/PPC team. They blend GBP growth, technical SEO, CRO-ready landing pages, and PPC under monthly, transparent KPIs, accounting for Google’s AI Overviews to protect and expand visibility.
Why contractors pick them
Multi-office team with in-house execution
Proven local SEO plus PPC playbooks for trades
CRO-minded landing pages that convert traffic
Budget clarity via monthly KPIs (CPL/ROI)
What they deliver
Local SEO & GBP: categories, service areas, UTM tracking
Content: service/city pages, FAQs, steady blogging
On-page/technical: Core Web Vitals, schema, indexation fixes
Internal linking to strengthen topical clusters
Reputation, citations, ethical review growth; selective link earning
PPC integrated with CRO landing pages; monthly reporting on leads, rankings, traffic, CPL/ROI
Fast facts
Founded: 2010; HQ: Westlake, OH
Clients/trades: roofing, HVAC, plumbing, electrical
Reviews: Birdeye 5.0 (54); Team: ~20–30
Starting price: ~$2,000/month; min. $1,000+
Contract: ongoing
Website: sixthcitymarketing.com
Proof & review sentiment
“Significant boosts in local rankings, traffic, call volume, and revenue; clear monthly reporting and real, tracked contractor leads.”
13. LocaliQ
LocaliQ, part of the USA TODAY Network, supports local and multi-location contractors with local SEO, listings/GBP, conversion-ready sites, and cross-channel PPC. Their Dash AI lead-management platform answers and qualifies leads 24/7, while XMO optimization and integrated reporting show which channels book jobs.
Why contractors pick them
National scale with local, home-services playbooks
Dash AI captures and qualifies after-hours leads
Integrated SEO/PPC and branded content options
Centralized reporting across all channels
What they deliver
Local SEO & GBP: keyword targeting, on-site/technical fixes, 50+ directories
Content: topical/location pages; briefs; monthly updates
On-page/technical SEO and service-area internal linking
Reputation and link building; web design and PPC integration
Reporting: dashboard for leads, rankings, traffic, calls, attribution
AI lead capture: Dash auto-responds and qualifies
Fast facts
Founded: 2018; roots back to 2003; HQ: NYC
Clients: electrical, garage doors; Neighborly
Reviews: G2 4.5/5 (1k+); Team: 1k–5k; Dash $199/mo
Contract: varies; minimum term common
Website: localiq.com
Proof & review sentiment
Casco Bay Electric: -20% CPC, 2× social CTR, and year-over-year gains with less spend and more jobs.
14. Comrade Digital Marketing
Chicago-based Comrade helps residential and commercial contractors convert local demand through SEO, PPC, and conversion-focused web design. With AI/GEO-assisted optimization, a Client Growth Portal, and results-backed guarantees, they blend technical rebuilds and ongoing SEO to deliver steady leads.
Why contractors pick them
AI/GEO-assisted SEO to reach service-area intent
Client Growth Portal for ROI transparency
Technical rebuilds when needed to unlock rankings
Performance guarantees support accountability
What they deliver
Local SEO & GBP: citations, links, map-pack growth
Content for trades: service/location pages, blogs, videos
Technical SEO: architecture, speed, schema, internal linking
Reputation/links: reviews, trade-relevant outreach and placements
PPC + design: LSAs, Google Ads, landing tests, GCLID tracking
Reporting: portal with leads, rankings, ROI; monthly reviews
Fast facts
Founded: 2008; HQ: Chicago
Clients/trades: HVAC, roofing, remodeling
Reviews: 4.8/5 (64); Team: 11–50
Starting price: $1,900/mo; websites $10k–$40k; retainers $2,500–$10,000+
Contract term: Unlisted; ~90-day impact cited
Website: comradeweb.com
Proof & review sentiment
Safety Garage Door: +736% qualified leads, -84% CPL, +333% organic traffic after rebuild plus integrated local SEO/PPC.
15. My SEO Guys
Clearwater-based My SEO Guys helps residential and commercial contractors (roofing, HVAC, plumbing, electrical, landscaping, remodeling) win more local searches and phone leads across Tampa Bay and multi-location markets. They focus on GBP growth, conversion-first websites, and optional PPC, backed by white-hat execution and monthly, transparent reporting.
Why contractors pick them
17+ years of local-search experience at approachable pricing
Practical GBP and citation work to drive calls
Conversion-minded sites with optional PPC acceleration
Month-to-month flexibility and check-ins
What they deliver
Local SEO & GBP: categories, citations, map-pack wins
Content: service pages, city pages, blogs; briefs; 8 to 20/mo
On-page/technical: schema, speed, Core Web Vitals, internal linking
Reputation/link building: reviews, directories, selective local outreach
Web design + Google Ads to accelerate lead flow
Reporting: monthly meetings; KPIs including calls, rankings, and traffic
Fast facts
Founded: 2008; HQ: Clearwater, FL
Clients/trades: HVAC, plumbing, landscaping, restoration
Reviews: 4.3/5 (150+); Team: 10–49
Starting price: not published
Contract: month-to-month
Website: myseoguys.com
Proof & review sentiment
Contractors report Map Pack wins and more calls; an HVAC client grew sales 28% while trimming ad spend 40%.
Conclusion, choose a partner that understands your trade and local market
The best contractor seo agency blends trades knowledge, local pack expertise, and steady publishing with real iteration. Focus on service and city pages, strong Google Business Profile management, fast UX, and measurable lead flow. Keep an eye on SERP changes like AI Overviews and keep content authoritative so you earn clicks wherever users decide. If you want a practical, affordable, and execution-first option, consider Rankai. They plan keywords, publish at real volume, and rewrite underperformers until they rank. Ready to turn search into booked jobs, get started with Rankai.
FAQ
What does a contractor seo agency actually do each month
Typical monthly work includes keyword mapping by trade and city, drafting and editing service pages and guides, optimizing Google Business Profile, building internal links, fixing technical issues, and reporting on rankings and calls. Experts consistently recommend dedicated pages for each service and strong internal linking for local organic gains. (rioseo.com)
How long until a contractor seo agency shows results
Most contractors see early movement in 4 to 8 weeks and steadier lead growth in 3 to 6 months. Speed, technical health, review volume, and competitive intensity all influence timing. Faster sites convert better and help you capture gains sooner. (portent.com)
Is Google Business Profile really that important for contractors
Yes. Primary category choice, relevant keywords in the business title where compliant, and proximity are top local pack factors. Coupled with steady reviews and responses, GBP can drive a large share of calls and direction requests for trades. (seroundtable.com)
How much should a small contractor budget for SEO
Industry data places most retainers between 500 and 5,000 dollars monthly, with local SEO around 1,557 dollars on average. Start toward the lower end if you are single location in a smaller town, then scale with performance. (ahrefs.com)
Do AI Overviews change how a contractor seo agency should work
They change the layout for some queries. Studies measured AI Overviews in roughly 7 to 19 percent of searches in 2024 and Google expanded access in 2025. The response is to publish authoritative content with clear citations and to monitor when AI modules show for your keywords. (seranking.com)
What metrics should contractors track from SEO
Track rankings for revenue aligned keywords, organic traffic by page and city, calls and form submissions, Google Business Profile actions, and page speed. Remember that position one often earns near 28.5 percent of clicks on mobile, which makes ranking gains very valuable. (sistrix.com)
Can a contractor seo agency help reduce missed calls
Yes, by integrating call tracking and improving call prompts and hours on your site and GBP. Research shows up to 85 percent of customers do not call back if their call is missed, and home services have a meaningful missed call rate. (callrail.com)
Where can I get an affordable done for you option
If you want expert vetted keywords, 20 plus pages a month, technical fixes, and rewrites until pages rank, see Rankai.