You can publish award winning content, but if search engines can’t find, crawl, or understand your website, your efforts won’t deliver results. This is the domain of the technical SEO expert, a specialist who acts as the bridge between your website and search engine crawlers like Googlebot. They focus on the ‘behind the scenes’ elements to ensure your site’s foundation is solid, allowing your content to be discovered and ranked effectively. Without a technically sound website, even the best content and link building strategies may produce minimal results.
A technical SEO expert optimizes your site’s infrastructure so that search engines can easily crawl, index, and render your pages. Think of them as the architects of your website’s search engine visibility, ensuring every technical detail is aligned for peak performance.
Core Responsibilities of a Technical SEO Expert
The role of a technical SEO expert is multifaceted, involving deep analysis and strategic fixes to a site’s backend and architecture. Their goal is to remove any technical barriers that could hinder search performance.
Key responsibilities typically include:
- Comprehensive Site Audits: A technical SEO expert will conduct deep dives into a website to identify issues. This includes checking for problems like duplicate content, broken links, inefficient keyword use, and crawl errors that can prevent pages from being seen by Google.
- Improving Crawlability and Indexability: They ensure search engine bots can efficiently discover and index a site’s important pages. This involves managing the “crawl budget” (the number of pages a search engine will crawl in a given time) to prevent wasting it on low value pages. Key tasks include optimizing
robots.txtfiles, creating and submitting XML sitemaps, and ensuring a logical site structure. - Enhancing Site Speed and Performance: Website speed is a confirmed ranking factor and is critical for user experience. Studies show a one second delay in load time can reduce conversions by up to 7%, and 53% of users will abandon a site if it takes longer than three seconds to load. A technical SEO expert analyzes and improves page speed by optimizing images, leveraging browser caching, and minifying CSS and JavaScript files.
- Implementing Structured Data: Using schema markup, like author schema, a technical SEO expert provides search engines with explicit context about a page’s content. This can help your pages appear as “rich snippets” in search results, improving visibility and click through rates.
- Mobile Friendliness: With Google’s mobile first indexing, ensuring a site is fully responsive and performs well on mobile devices is non negotiable. A specialist will address mobile usability issues to provide a seamless experience for all users.
- Security and HTTPS: A secure website (using HTTPS) is a small but important ranking signal. A technical SEO expert ensures the site is secure and that all necessary redirects from HTTP to HTTPS are in place.
When to Hire a Technical SEO Expert (or Agency)
Many businesses manage their day to day SEO but run into situations where a specialist is required. Recognizing these moments can save you from months of stagnant traffic and lost revenue.
Consider hiring a technical SEO expert when you are:
- Planning a Website Redesign or Migration: This is one of the most critical times to have a technical SEO expert on board. They can help prevent catastrophic ranking losses by managing redirects, updating sitemaps, and ensuring the new site is properly configured for search engines.
- Experiencing Stagnant or Declining Organic Traffic: If your traffic has plateaued despite consistent content efforts, hidden technical issues could be the culprit. An audit can uncover problems like crawl errors or indexing issues that are holding you back.
- Launching a Large or Complex Website: For e commerce sites or platforms with thousands of pages, managing crawl budget and avoiding duplicate content is crucial. A technical SEO expert can establish a sound architecture from the start.
- Facing Persistent Manual Actions or Ranking Drops: If you’ve been hit with a penalty from Google, a technical specialist can diagnose the root cause and create a remediation plan.
- Lacking In House Resources: Most small to medium businesses can’t afford a full time, in house technical SEO expert. In these cases, a service that bundles technical fixes with other SEO activities offers a cost effective solution. For a flat monthly fee, services like Rankai include technical SEO fixes alongside high volume content publishing and continuous optimization.
Match Expertise to Your Stack and Industry
Not all websites are built the same. The platform your site runs on (your “stack”) and the specifics of your industry can introduce unique technical SEO challenges. When hiring a partner, it’s crucial to find one with relevant experience.
For example, the technical SEO priorities for a Shopify e commerce store are different from those for a WordPress blog or a custom built SaaS application. An expert familiar with your CMS will know its specific quirks, plugins, and best practices.
Look for a technical SEO partner that showcases compatibility with your platform, whether it’s WordPress, Shopify, Squarespace, Webflow, or Wix. This familiarity ensures a smoother, faster process for implementing fixes. At Rankai, our team has experience working across all major CMS platforms, allowing for frictionless publishing and optimization.
How to Choose the Right Technical SEO Partner
Vetting a potential technical SEO agency or consultant requires looking beyond the sales pitch. You need a partner who is transparent, methodical, and focused on results.
Here are key factors to consider:
- Review Case Studies and Testimonials: Look for a proven track record. Ask for examples of how they’ve helped businesses similar to yours improve rankings and traffic. While full case studies are great, even anonymized screenshots of Google Search Console growth can provide valuable proof.
- Understand Their Process: A reputable agency should have a structured process. They should be willing to explain their methods for conducting audits, prioritizing fixes, and implementing changes. A refusal to share their strategies is a major red flag.
- Evaluate Communication and Reporting: Clear, consistent communication is essential. Ask how often they provide updates and what their reports include. Look for a partner that focuses on meaningful metrics like organic traffic and keyword rankings, not just vanity metrics.
- Assess Their Tools and Resources: While you don’t need to be an expert on their software, ask what SEO tools they use for crawling, auditing, and monitoring. Familiarity with industry standard tools indicates a level of professionalism.
- Consider the Cost and Value: Price shouldn’t be the only factor, but it’s important to find a solution that fits your budget. Traditional agencies can be expensive. For small businesses, an AI assisted service that includes technical SEO as part of a broader “done for you” package can provide immense value at a fraction of the cost.
What to Expect During an Engagement
Once you partner with a technical SEO expert, the process typically follows a clear, structured path from discovery to ongoing improvement.
- Initial Audit and Discovery: The first step is always a comprehensive technical SEO audit. The expert will use various tools to crawl your site and identify a wide range of issues, from broken links and server errors to problems with mobile usability and page speed.
- Strategy and Prioritization: Not all technical issues are created equal. Your partner will analyze the audit findings and prioritize fixes based on their potential impact on your SEO performance. They should present you with a clear action plan.
- Implementation: This is where the fixes happen. Depending on the issue, this could involve editing your
robots.txtfile, implementing 301 redirects for broken pages, compressing images, adding schema markup, or resolving duplicate content issues. - Monitoring and Reporting: A good technical SEO expert doesn’t just “set it and forget it.” They continuously monitor your site’s performance using tools like Google Search Console to track improvements in crawling, indexing, and rankings. They should provide regular reports that clearly communicate progress and results.
Technical SEO Expert: Top 15 to Follow
Having explored the core principles of technical SEO, it’s time to spotlight the agencies and experts who are truly pushing the boundaries of the discipline. The following list showcases the top 15 firms that consistently deliver cutting-edge strategies and tangible results in the technical SEO space. Keeping an eye on these industry leaders is a surefire way to stay informed about the latest trends and best practices, including shifts like Google’s AI Overviews.
1. Rankai
Rankai pairs senior SEO judgment with smart automation to ship technical fixes and publish high-quality pages at a pace most lean teams can’t match. The engine is a “rewrite until it ranks” loop: underperformers get iterated, internal links are automated, and progress is tracked in simple, GSC-first dashboards. Add transparent pricing, listed at $499/month as of November 2025, and you get enterprise-style execution without the enterprise retainer. Future-proofing is baked in, from AI-optimized schema to “citation-ready” content that earns mentions across ChatGPT, Gemini, and Perplexity.
Best for: AI-powered technical SEO and content velocity for SMBs.
Signature move: Ship fast, iterate faster, report simply.
- What you’ll get:
- A steady drumbeat of new, optimized pages with on-page and internal linking handled for you.
- Faster learn→fix cycles via rewrite loops and GSC-driven reporting.
- AI-era readiness through schema, entity clarity, and LLM visibility tracking.
- Technical edge:
- Crawlability fixes, structured data, internal linking automation, and GSC reporting across WordPress, Shopify, and Webflow.
- Proof:
- YC S23 company; 400% traffic lifts and 0→70k visitor growth snapshots.
- Where to learn:
- Rankai Blog and founder Boyuan Deng on X.
2. Onely — Bartosz Góralewicz
Onely is the lab for modern JS SEO. Led by Bartosz Góralewicz, they’ve shown through rigorous experiments how Google actually crawls and renders JavaScript, then distilled that into practical guidance any lean team can ship: reduce JS dependencies, prefer server-side rendering, and remove crawl-budget friction. Their AI Overviews research adds a crucial twist: simple HTML and clear entities win more often than complex JS, so teams can focus on the fundamentals that earn citations and stable rankings.
Best for: Enterprise JS SEO, AI Overviews, and high-risk site migrations.
Signature move: Turn JS complexity into crawlable simplicity.
- What you’ll get:
- Architecture that indexes faster by cutting JS bloat and prioritizing SSR.
- Roadmaps that minimize engineering lift and maximize crawl efficiency.
- Actionable AI-Overviews playbooks grounded in entity and HTML clarity.
- Technical edge:
- Crawlability, indexation, JavaScript/SPA SEO, site architecture, AI Overviews optimization.
- Proof:
- 1,931% visibility recovery for Stratos Jets; SumUp’s 35-site migration; nods from Google search team members.
- Where to learn:
3. Salt.agency (Specialist Technical SEO Agency)
SALT.agency brings engineering-grade problem solving to technical SEO. They pioneered “Edge SEO” and released the Sloth framework so teams can ship redirects, headers, and rendering changes at the CDN layer. No dev queue is required. That speed to fix, paired with programmatic monitoring and AI/LLM optimization, helps resource-constrained teams move quickly, stabilize performance, and defend budgets with clear, stakeholder-ready reporting.
Best for: Enterprise e-commerce needing Edge SEO fixes and AI search readiness.
Signature move: Ship critical fixes at the edge, not in the backlog.
- What you’ll get:
- Dev-queue bypass for high-impact technical changes and faster iteration.
- Cleaner architecture, better Core Web Vitals, and controlled indexation.
- Practical AI-visibility strategies that track bot consumption and earned citations.
- Technical edge:
- Crawlability, JS/SPA SEO, Core Web Vitals, Edge SEO, AI/LLM readiness.
- Proof:
- 2018 TechSEO Boost winner; Queen’s Award; +318% organic for Cloudflare; +95% for TCGplayer.
- Where to learn:
- SALT.agency blog, LinkedIn, and X.
4. Orainti
Aleyda Solís and Orainti turn complex international and technical challenges into prioritized, shippable roadmaps. With 15+ years of experience, Aleyda is known for bridging SEO, product, and editorial, ensuring each technical action connects to outcomes. The result for lean teams: validated steps, tighter feedback loops, and reliable growth, like Sniffspot’s 500% SEO traffic lift, without getting buried in theoretical audits.
Best for: International site architecture, complex technical audits, and AI Overviews readiness.
Signature move: Ruthless prioritization that teams can actually ship.
- What you’ll get:
- Clear architecture decisions (including hreflang) that scale across markets.
- Practical indexation and JS fixes with impact/effort tradeoffs documented.
- AI Overviews guidance rooted in entities, markup, and content structure.
- Technical edge:
- International SEO (hreflang), crawlability, indexation, JavaScript SEO, AI Overviews optimization.
- Proof:
- European Search Personality of the Year (2018); 500% YoY SEO traffic growth for Sniffspot.
- Where to learn:
- Aleyda’s blog, SEOFOMO, and LearningSEO.io.
5. Gray Dot Company
Tory Gray’s team is the calm in the storm of migrations, JS issues, and indexation headaches. They translate diagnostics into developer-ready tickets, prioritize by business impact, and measure what matters, so lean SaaS, ecommerce, and media orgs can ship with confidence. Expect clean architecture, faster indexing, and airtight reporting, plus pragmatic advice to earn presence in AI Overviews and LLM answers.
Best for: Complex migrations, JavaScript SEO, and practical AI search readiness.
Signature move: Developer-first roadmaps that reduce risk and rework.
- What you’ll get:
- Logically structured sites that crawl and index cleanly at scale.
- JS/SPA diagnostics that shorten the path from insight to fix.
- Post-launch monitoring to prevent regression and guide iteration.
- Technical edge:
- Crawlability, large-scale indexation, JS/SPA SEO, structured data, enterprise migrations, AI-visibility auditing.
- Proof:
- +74% organic traffic for Artifact Uprising; +517% search awareness for Cherry Creek Mortgage.
- Where to learn:
6. Ayima
Ayima has been shipping senior-led technical SEO since 2007, with data engineering and revenue KPIs at the core. Their playbooks de-risk migrations, resolve thorny international setups, and quantify brand presence across AI surfaces, turning complex decisions into actions that stakeholders understand. Even if you’re not enterprise-scale, their approach models how lean teams can connect technical work directly to revenue.
Best for: Enterprise migrations, international SEO, and AI visibility programs.
Signature move: Big-company rigor, minus the vanity metrics.
- What you’ll get:
- Zero-drama migrations and resilient international targeting.
- Crawl/index control tied to commercial impact, not just rankings.
- AI-search visibility measurement that informs content and tech fixes.
- Technical edge:
- Complex migrations, hreflang/international SEO, crawlability, indexation, JS/SPA SEO, AI readiness.
- Proof:
- Migrations for Verizon and Aviva; the widely used Redirect Path Chrome extension.
- Where to learn:
7. ROAST
ROAST’s technical practice is revenue-first and sprint-friendly, making it a strong fit for teams that need to move quickly without losing rigor. From migrations to information architecture, they anchor decisions in measurement and transparency. Their Generative Engine Optimisation (GEO) programs quantify brand presence in AI Overviews and feed a prioritized fix-list, mixing technical and content moves to unlock ROI.
Best for: AI-ready technical SEO for complex, multi-market site migrations.
Signature move: Measure AI Overviews presence, then engineer your way into it.
- What you’ll get:
- Migration plans that balance speed, stability, and market complexity.
- AI Overviews Ranking Reports that turn fuzzy AI visibility into action.
- Clean architecture and performance tuning that compound across markets.
- Technical edge:
- Crawlability, indexation, site performance, migrations, AI Overviews readiness and measurement.
- Proof:
- B Corp certified; Hurtigruten appointment for technical + GEO; 132% page-one visibility growth (Hyperoptic); 65% traffic uplift (Experian).
- Where to learn:
- ROAST Blog, LinkedIn, and X.
8. From The Future
From The Future (FTF) treats architecture, rendering, and speed as the backbone of discoverability across Google and AI Overviews. Every technical change is tethered to a business metric, which makes prioritization simple and buy-in easier. For lean teams, that “Search Everywhere” mindset compresses time-to-impact and builds durable growth into the site’s foundation.
Best for: Enterprise e-commerce and multi-location brands needing AI-ready architecture overhauls.
Signature move: Tie every technical fix to revenue, not vanity.
- What you’ll get:
- Crawl-budget cleanup and rendering refactors that move revenue.
- Core Web Vitals improvements that reduce bounces and lift conversion.
- AI-optimized schemas and content structure that earn citations.
- Technical edge:
- Crawl budget optimization, Core Web Vitals, JS/SPA SEO, structured data, AI/SGE readiness.
- Proof:
- 1,700% page-level SEO revenue lift (Sandals); 43% MoM organic session growth (Greystar); Clutch Winner 2025.
- Where to learn:
- Case studies and updates on their site, company LinkedIn, and newsletter.
9. Searchbloom
Searchbloom, led by ex-Googler Cody C. Jensen, operationalizes technical SEO with clear frameworks and a dedicated-analyst model. The result is a fast march from crawl/index problems to shipped fixes, with reporting that maps work to revenue via the A.R.T. framework (Authority, Relevance, Technology). That cadence replaces slideware with tangible, in-sprint progress. This is exactly what lean teams need.
Best for: Practical AI readiness and fast technical audit-to-fix sprints for SMBs.
Signature move: Audit → prioritize → ship, on repeat.
- What you’ll get:
- Cleaned-up architecture and controlled indexation that stabilize rankings.
- CWV and structured-data coverage prioritized by commercial impact.
- AI-overviews optimization across entities, markup, and content structure.
- Technical edge:
- Crawlability, indexation, Core Web Vitals, structured data, AI-overviews optimization.
- Proof:
- Outranked Amazon for #1 “Survival Gear”; +741% client revenue; Search Engine Land Award.
- Where to learn:
- Searchbloom blog, LinkedIn, and free tools.
10. Victorious
Victorious is an SEO-only agency that closes the loop between diagnosis and implementation. The same team that finds crawl and indexation issues fixes them, cleans up architecture, and maintains quality, shrinking the time from insight to impact. With Answer Engine Optimization, they also structure content to surface in Google’s AI Overviews, protecting demand as SERPs evolve.
Best for: SMBs needing technical SEO audits, implementation, and AI-search readiness.
Signature move: One accountable team from audit to shipped fix.
- What you’ll get:
- Shippable technical roadmaps and hands-on implementation.
- 24/7 reporting that connects fixes to pipeline and revenue.
- AI Overviews readiness via entity-rich, structured content.
- Technical edge:
- Crawlability, indexation, Core Web Vitals, JavaScript SEO, structured data, AI Overviews optimization.
- Proof:
- Multiple 2024 US Search Awards; 252% increase in organic clicks for GE Digital.
- Where to learn:
- Victorious blog, learning hub, and LinkedIn.
11. LinkGraph
LinkGraph blends a hands-on services team with its Search Atlas platform to execute fast and monitor continuously. That agency-plus-software model gives lean teams the best of both worlds: sitewide audits that become fixes, Core Web Vitals remediation that sticks, and architecture improvements you can actually see in the numbers.
Best for: AI-driven technical SEO and page speed fixes for SMBs.
Signature move: Implement, then instrument, so wins don’t decay.
- What you’ll get:
- Always-on monitoring and alerting, not just one-time audits.
- CWV and rendering remediations that improve conversion and crawl efficiency.
- AI Overviews prep via markup, entities, and content structure.
- Technical edge:
- Crawlability, indexation, Core Web Vitals, JavaScript SEO, structured data, AI Overviews optimization.
- Proof:
- Global Search Awards (2024, 2025); Inc. 5000 (2023); 120% traffic lift and 5x transactions in case studies.
- Where to learn:
12. Dale Bertrand (Fire&Spark)
Dale Bertrand’s Fire&Spark runs on a simple principle: “SEO for Revenue.” With 25+ years of engineering and marketing experience, Dale translates technical fixes (such as crawl depth, internal linking, and template hygiene) into dollars for ecommerce teams. He also maps AI-era demand with prescriptive buying guides and comparison content that wins both classic SERPs and AI Overviews.
Best for: Ecommerce SEO turning technical fixes into revenue on Shopify.
Signature move: Route authority to money pages, then prove it in revenue.
- What you’ll get:
- Crawl and linking overhauls that lift mid- and bottom-funnel pages.
- Schema, entities, and templates engineered for product discovery.
- AI Overviews playbooks for category, comparison, and buyer-guide content.
- Technical edge:
- Crawlability, indexation, Shopify SEO, structured data, AI Overviews optimization.
- Proof:
- 2.25x organic revenue (DIFF Eyewear); 30x organic conversions (Bicycle Health); 100+ industry talks.
- Where to learn:
13. NP Digital
NP Digital weaves technical SEO into full-funnel growth sprints, powered by proprietary tools like Ubersuggest and AnswerThePublic. Weekly audits surface the next shippable tasks, such as indexation hygiene, CWV wins, and migration checkpoints, while AI Overviews monitoring keeps your brand visible in LLM answers. For lean teams, their approach converts complexity into prioritized actions backed by GA4 and GSC.
Best for: Full-funnel technical SEO and AI Overviews readiness for SMBs.
Signature move: Technical SEO that reports like a growth channel.
- What you’ll get:
- Sprintable optimizations and simple technical health scoring.
- Migration playbooks that reduce risk and speed up indexing.
- AI visibility tracking that feeds content and schema decisions.
- Technical edge:
- Crawlability, Core Web Vitals, structured data, site migrations, AI Overviews readiness.
- Proof:
- 2024 Global Agency of the Year (PMW); +1B pageviews for CNN Brasil; +561% organic traffic for Lantern by SoFi.
- Where to learn:
- NP Digital blog, on-demand webinars, LinkedIn, and X.
14. John Lincoln (Ignite Visibility)
John Lincoln’s team at Ignite Visibility, recognized six times on the Inc. 5000, specializes in repeatable, scalable technical programs. Whether you manage hundreds of locations or sprawling SKU catalogs, their monthly audit cadence, forecast-driven reporting, and migration playbooks make change predictable. Layer in AI readiness, and you get steadier content velocity with fewer traffic swings.
Best for: Scalable technical SEO and AI readiness for multi-location/ecommerce brands.
Signature move: Systematize technical SEO so scale stops being scary.
- What you’ll get:
- Indexation and CWV fixes rolled out at scale with governance.
- Forecasts that tie technical work to lead and revenue targets.
- AI Overviews optimization that preserves demand as SERPs evolve.
- Technical edge:
- Crawlability and indexation hygiene, Core Web Vitals, site migrations, structured data, AI Overviews optimization.
- Proof:
- Search Engine Land “Search Marketer of the Year”; +130% lift in indexed pages; near-doubling of leads post technical/AI overhaul.
- Where to learn:
15. Webris
Ryan Stewart’s WEBRIS starts with a Website Quality Audit that surfaces crawl, content, and markup issues, then turns that into a prioritized plan for law firms. The mantra is simple: fix what blocks revenue first. Their blended-search playbooks (Maps + organic + AI) help firms dominate the whole results page and earn AI citations with entity-rich content.
Best for: Law firms needing technical audits and blended (Maps/organic/AI) search.
Signature move: Clean up the tech, then own every SERP surface.
- What you’ll get:
- Technical cleanup that routes authority to high-intent practice pages.
- Clear reporting tied to signed cases, not vanity metrics.
- GEO frameworks to appear in AI answers and the local pack.
- Technical edge:
- Crawlability, architecture, Core Web Vitals, structured data, local/AI readiness.
- Proof:
- 10x growth in signed cases for a law firm; early guides on ranking in ChatGPT.
- Where to learn:
Tooling and Diagnostics a Technical SEO Expert Uses
A skilled technical SEO expert relies on a suite of powerful tools to diagnose issues and monitor performance. While there are dozens of options, a few are considered essential in the industry.
- Google Search Console (GSC): This free tool from Google is indispensable. It provides direct insight into how Google sees your website, highlighting indexing errors, security issues, Core Web Vitals performance, and mobile usability problems.
- Screaming Frog SEO Spider: A desktop based website crawler that is a long time staple for technical SEO specialists. It can crawl a website to find broken links, audit redirects, analyze page titles and meta data, and identify duplicate content.
- Ahrefs and Semrush: These all in one SEO platforms have robust site audit tools that can automatically crawl a site and flag hundreds of potential technical and on page SEO issues. They are also invaluable for backlink analysis and competitor research.
- Page Speed Tools: To analyze and improve loading times, experts use tools like Google PageSpeed Insights, GTmetrix, and WebPageTest. These tools provide detailed performance reports and actionable recommendations for improvement.
- Rich Results Testing Tool: Another free tool from Google, this allows an expert to check a page’s structured data (schema markup) to ensure it’s implemented correctly and eligible for rich results and SERP features.
Integrating Technical SEO with Content, UX, and Publishing
Technical SEO does not exist in a vacuum. Its true power is unlocked when it’s integrated with your broader content marketing and user experience (UX) strategies. A technically sound site makes your great content discoverable, and great content gives search engines a reason to crawl and rank your site. Pair your fixes with structured content mapping to align topics, intent, and internal links.
Here’s how they work together:
- Technical SEO and Content: Technical SEO ensures the stage is set for your content to perform. For example, proper internal linking (a content strategy element) helps distribute page authority and helps search engines discover new content, while technical SEO ensures those pages can be crawled efficiently.
- Technical SEO and UX: Many technical SEO elements directly impact user experience. A fast loading, mobile friendly website (technical SEO) is crucial for keeping users engaged (UX). Core Web Vitals, a set of Google metrics that measure user experience, are a perfect example of this overlap.
- Technical SEO and Publishing: A seamless publishing workflow is key for content velocity. Your technical setup should support easy and frequent content updates. Services that combine technical fixes with a high publishing cadence, like Rankai’s program of 20+ pages per month, ensure that new content gets indexed quickly and that the underlying platform remains healthy.
Conclusion
A technical SEO expert plays a foundational role in any successful digital marketing strategy. By ensuring your website is fast, accessible, and easily understood by search engines, they clear the path for your content to reach its full potential. From fixing critical crawl errors to optimizing for Core Web Vitals, their work directly impacts your visibility, traffic, and ultimately, your bottom line.
For many businesses, hiring a dedicated expert is out of reach. That’s where an integrated, affordable service model makes sense. By bundling technical SEO fixes with high volume content creation and continuous optimization, you can build a powerful organic growth engine without the enterprise level price tag.
Ready to see how a solid technical foundation combined with content velocity can transform your growth? Learn more about our done for you SEO programs at Rankai.
FAQ
What is a technical SEO expert?
A technical SEO expert is a professional who optimizes a website’s infrastructure to improve its performance in search engine results. They focus on backend elements like site speed, crawlability, mobile friendliness, indexing, and security to ensure search engines can effectively find and rank the site’s content.
What’s the difference between technical SEO and on-page SEO?
Technical SEO focuses on the website’s infrastructure and server side optimizations that help search engines crawl and index the site. On‑page SEO checklist: On page SEO, on the other hand, deals with optimizing the content on individual pages, such as using keywords in titles, headers, and meta descriptions, to make them more relevant to user searches.
How much does a technical SEO expert cost?
Salaries for full time technical SEO specialists can range from $80,000 to over $120,000 annually, depending on experience and location. Agency retainers and consultant fees vary widely but often start at several thousand dollars per month. More affordable alternatives like Rankai bundle technical SEO fixes into a flat monthly service fee.
What are the most common technical SEO issues?
Common issues include slow page speed, broken links (404 errors), duplicate content, missing or incorrect title tags and meta descriptions, poor mobile optimization, and issues with a site’s robots.txt file or XML sitemap. Analysis of over 400,000 websites found that 74% had images lacking alt text and over 67% had titles that were too long.
Can I do technical SEO myself?
While you can learn the basics using free tools like Google Search Console, technical SEO can be complex. Many issues, like JavaScript rendering, managing crawl budget for large sites, or complex site migrations, often require specialized expertise to avoid significant ranking drops.
How does site speed affect SEO?
Site speed is a confirmed Google ranking factor and a critical part of the overall page experience. A slow website leads to higher bounce rates, which can signal to Google that users are not finding the page helpful. Even a one second delay in page load time can decrease conversions significantly.
What is crawl budget?
Crawl budget is the number of pages search engines will crawl on your site within a specific timeframe. For large websites with many thousands of pages, optimizing the crawl budget is crucial to ensure that the most important pages are discovered and indexed promptly. Wasting crawl budget on low value or duplicate pages can hurt SEO performance.
Why is mobile friendliness so important?
Google uses mobile first indexing, which means it predominantly uses the mobile version of your content for indexing and ranking. If your site is not optimized for mobile devices, your rankings can suffer significantly, as a majority of web traffic now comes from mobile.