How this beauty brand grew search visibility 252%
through educational content in 3 months.
LiveTinted partnered with RankAI to expand beyond branded search and capture high-intent beauty education audiences. Through strategic educational content targeting skincare ingredient queries and product comparisons, they achieved 79% organic click growth and 252% search visibility expansion in 3 months.
79%
organic traffic growth
252%
visibility increase
1.7M
monthly impressions
1,867
clicks on top guide
LiveTinted
Multicultural Beauty & Skincare
Critical obstacles preventing beauty discovery.
LiveTinted faced significant barriers preventing them from capturing beauty enthusiasts actively researching skincare solutions.
Branded search dependency
Strong performance on "Live Tinted" branded terms but missing massive opportunity in educational beauty searches where customers discover new brands through ingredient research.
Competitive beauty market
Established players like Sephora, Ulta, and major beauty publications dominated informational queries ("best niacinamide serum," "dark spot corrector"), making direct competition nearly impossible.
Product discovery gap
Beauty customers research ingredients and solutions before brand discovery—LiveTinted wasn't present in those critical early research moments.
Limited educational authority
No topical authority in skincare education categories despite having products that solve these exact problems (hyperpigmentation, dark spots, skin tint).
Educational content strategy for ingredient discovery.
Our approach positioned LiveTinted as a trusted educational resource, capturing users at the research stage before purchase intent.
Educational content strategy
Created comprehensive guides targeting beauty enthusiasts researching specific skincare ingredients and concerns. Captured users at research stage with "best [ingredient] serum" and "how to treat [concern]" content.
Programmatic SEO for skincare solutions
Deployed templated content targeting top skincare concerns (dark spots, hyperpigmentation, mature skin, tinted moisturizer). Each guide optimized for featured snippets with product recommendations naturally including LiveTinted solutions.
Product-content bridges
Connected educational content to product pages through strategic internal linking. Users researching "best niacinamide serum" discover LiveTinted's educational authority, then click through to product pages with high purchase intent.
Topical authority in beauty education
Built interconnected content hubs around skincare ingredients, skin concerns, and product categories. Established LiveTinted as educational resource, not just product seller.
Lessons for beauty & wellness brands.
Educational content beats branded ads
Customers research ingredients before brands. Capture them at the research stage for sustainable growth.
Programmatic scaling works for product-rich brands
12 educational guides drove exposure to 1.7M+ impressions in 3 months—programmatic SEO compounds for DTC beauty.
Quality over volume in competitive markets
Beauty SERPs are crowded. Ranking #8 for "best niacinamide serum" still drives 236 high-intent clicks.
Product-content bridges convert at 2.3x
Educational authority → product recommendations → trusted purchases with higher conversion rates.
Multi-keyword capture compounds
One "dark spots" guide ranks for 50+ related long-tail queries, generating 1,867 clicks from a single asset.
Ingredient-based content ages well
"Best niacinamide serum" will drive traffic for years, unlike time-sensitive trends—evergreen authority pays dividends.
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