How this B2B supplier
ranked 479 keywords in Google's top 10 in 3 months.
BuyUnityNow partnered with RankAI to overcome stagnant organic search. Through systematic technical SEO, strategic content architecture, and data-driven iteration, they achieved 82% organic click growth and 212% visibility expansion—479 keywords now rank in Google's top 10.
82%
organic traffic growth
212%
visibility increase
479
keywords in top 10
$242K
annual traffic value
BuyUnityNow
Commercial Laundry Equipment
Critical obstacles blocking organic growth.
BuyUnityNow faced several critical SEO obstacles preventing them from capturing their market's substantial commercial-intent search traffic.
Weak product page visibility
Core revenue-generating product pages were buried on pages 2–3 for high-value keywords like "commercial washing machine for sale," missing an estimated $180K in monthly organic traffic value.
Unoptimized information architecture
Product categories lacked clear search intent mapping, causing Google to misunderstand which pages should rank for specific commercial queries—low-value blog posts outranking high-conversion product pages.
Technical SEO barriers
47+ crawl errors, duplicate content across product variations, and missing canonical tags prevented proper indexation of their 400+ page catalog.
Competitive SERP displacement
Three direct competitors dominated page 1 for virtually all money keywords in the commercial laundry space, leaving BuyUnityNow on pages 2–4.
Systematic strategy for sustainable growth.
Our data-driven approach combined technical excellence with strategic content architecture to transform BuyUnityNow's search presence.
Technical foundation & search intent architecture
Conducted 400+ URL audit identifying critical indexation blockers and duplicate content. Mapped 200+ keywords to buyer intent stages, restructuring site hierarchy to align with how commercial buyers search.
Programmatic product page optimization
Redesigned product templates targeting long-tail commercial queries. Implemented schema markup for Product, Review, and FAQ entities to capture SERP features.
Strategic content clustering
Built topical authority clusters around 12 equipment categories with hub-and-spoke internal linking to consolidate authority toward money pages.
Competitive displacement targeting
Analyzed competitor positions for 150+ high-value keywords. Systematically improved on-page optimization for queries where BuyUnityNow ranked positions 11–20.
Lessons for B2B equipment suppliers.
Product pages can and should rank
With proper optimization, your money pages can compete with informational content for commercial keywords.
Technical SEO is table stakes
Crawl errors, duplicate content, and indexation issues silently kill your visibility—fix them first.
Search intent mapping beats keyword volume
Understanding buyer intent stages is more valuable than chasing high-volume vanity metrics.
Competitive displacement is systematic
Focus on the 20–30 keywords where you're closest to page 1—you don't need to outrank everyone.
Iteration drives results
Weekly Search Console analysis and rapid optimization of high-potential pages compounds growth exponentially.
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