Top Ecommerce SEO Agencies to Boost Your Online Sales

In today's competitive online marketplace, simply having an ecommerce store isn't enough. To truly succeed, your products need to be visible to the right customers at the right time. This is where a strong ecommerce SEO strategy comes into play. Effective SEO not only drives more organic traffic to your site but also enhances user experience, builds credibility, and ultimately, increases sales. With 43% of ecommerce traffic originating from organic Google searches, investing in SEO is crucial for sustainable growth and reducing reliance on paid advertising.

But navigating the complexities of ecommerce SEO, from keyword research and technical optimization to content creation and link building, can be a daunting task. That's why many businesses turn to specialized ecommerce SEO agencies. These agencies offer the expertise and resources to propel your online store to the top of search engine results pages (SERPs). Here's a look at some of the top ecommerce SEO agencies that can help you achieve your online sales goals:

1. Rankai

Rankai positions itself as an AI-Powered SEO Agency, offering fully managed SEO services at a significantly lower cost than traditional agencies. Their core offering focuses on automating the entire SEO process.

• Automated Technical SEO Fixes: One-click optimization for titles, meta descriptions, H1 tags, alt text, and links.
• AI-Powered Keyword Research: Identifies high-value keywords through search pattern analysis.
• Content Generation: Creates weekly SEO-optimized blog posts in your brand's voice.
• CMS Integration: Offers direct publishing to popular platforms like WordPress, Shopify, Wix, and Webflow.
• Performance Dashboard: Tracks keyword rankings, page performance, and traffic.

Pricing: Full-Service Plan: Custom pricing (quoted individually). Rankai aims for a 5x cost reduction compared to traditional US SEO agency pricing (around $1k vs. $5k).

Ideal User/Use Case: Small-to-medium businesses (SMBs), ecommerce stores, startups, local service businesses, digital agencies, and freelancers who are looking for an affordable, automated SEO solution. Particularly well-suited for bootstrapped founders and businesses lacking in-house SEO expertise or struggling with the complexity and cost of traditional SEO.

Unique Aspects: Rankai's key differentiators include its full automation (executing changes directly on the website), significant cost reduction, direct CMS integration for publishing, and ongoing weekly content updates. The company is Y Combinator-backed (W25 batch) and claims over 1500 users through an early access program.

2. OuterBox

OuterBox is a results-driven website design and digital marketing agency specializing in ecommerce. They emphasize their expertise in SEO, PPC, and website design and development to drive leads, sales, and brand exposure. They have been recognized as a top eCommerce SEO company.

• Key Features: OuterBox offers a comprehensive suite of services including ecommerce SEO, ecommerce PPC, ecommerce website design, and development on various platforms like BigCommerce, Shopify, WooCommerce, and Magento. Their SEO services include custom strategy development, technical website analysis, keyword research, content strategy, link building, and conversion rate optimization (CRO). They work with B2B and B2C clients across many industries and platforms.
• Pricing: All services are custom quoted. You need to contact them for a consultation and quote.
• Ideal User/Use Case: Businesses looking for a full-service agency with a strong focus on ecommerce and a proven track record in SEO and PPC. They cater to clients needing everything from website design and development to ongoing digital marketing management.
• Unique Aspects: OuterBox highlights its extensive experience (since 2004) and a large in-house team. They focus on a conversion-focused approach to SEO, aiming to drive qualified organic traffic that converts into paying customers. They also offer Shopify SEO services and work with numerous other ecommerce platforms.

3. Hallam

Hallam is a strategic-focused digital marketing agency that aims to merge strategic thinking with a comprehensive range of digital marketing services. They are recognized by Google as a top-performing agency.

• Key Features: Hallam provides services across paid media, organic search (including SEO and organic social), brand building, web and digital experience (UX design, web design, CRO), digital PR (content marketing, copywriting), and analytics. Their ecommerce SEO services focus on increasing conversions, not just traffic, and they work with platforms like WooCommerce, Shopify, Magento, and Salesforce. They emphasize a unified approach, working with UX, design, creative, and copywriting teams.
• Pricing: Pricing is not listed on their website. They encourage direct contact for discussing specific business needs.
• Ideal User/Use Case: Businesses looking for a strategic digital marketing partner with a broad range of services and experience across various sectors, including enterprise-level and international ecommerce.
• Unique Aspects: Hallam has over 20 years of experience in SEO. They utilize in-house tools and Python scripting to improve SEO efficiencies and focus on strategic decision-making. They have received numerous awards and are recognized as a leading SEO agency in the UK.

4. Adtrak

Adtrak is a design and marketing agency providing performance-driven marketing solutions, including web design, branding, SEO, and PPC. They focus on helping businesses maximize their digital potential and achieve profitable lead generation.

• Key Features: Their services include web design (WordPress, ecommerce, lead generation sites), PPC management (Google Ads, Google Shopping), SEO (audits, ecommerce SEO, local SEO), content marketing, and social media marketing. For ecommerce SEO, they optimize products with relevant keywords and align with search engine best practices, integrating reporting with Google Analytics to track sales and revenue.
• Pricing: Pricing information is not available on their website; they encourage direct contact.
• Ideal User/Use Case: Businesses across the UK looking for an integrated digital marketing agency with a personal approach and a focus on lead generation and measurable growth.
• Unique Aspects: Adtrak has over 25 years of experience. They emphasize clear strategies, full disclosure in their processes, and simple reporting. They guide clients with three key values: simplicity, visibility, and performance.

5. Skywire

Skywire London is a strategic digital agency specializing in helping fashion, luxury, and lifestyle brands grow online. They combine creative vision with technical expertise.

• Key Features: Skywire offers services in creative and content (creative direction, UI/UX design, branding), ecommerce and development (ecommerce strategy, platform selection including Shopify, BigCommerce, Magento, custom builds, CRM), and strategy and growth (digital marketing, SEO, PPC, social media, CRO). Their SEO services aim to propel clients to the forefront of search results by focusing on algorithms, keywords, content optimization, and user experience.
• Pricing: Pricing is not listed on their website and generally requires direct contact for a consultation.
• Ideal User/Use Case: Luxury, fashion, hospitality, retail, and lifestyle brands looking for a full-service digital agency with expertise in creating high-end online experiences and driving growth.
• Unique Aspects: Founded in 2004, Skywire emphasizes a collaborative approach, working closely with clients to define and develop their digital presence globally. They highlight their expertise in specific ecommerce platforms and offer services like platform migration and systems integration.

6. Major Tom

Major Tom is a full-service digital agency designed to help clients navigate the complex marketing landscape. They blend strategy, marketing, development, and creative services.

• Key Features: Their services cover strategy (analytics, brand strategy, content strategy, CRO, ecommerce strategy), marketing (Amazon marketing, content marketing, email marketing, SEO, paid search, social media), creative (branding, campaign creative, website design), and development (application development, ecommerce development, Shopify development, WordPress development). Their approach involves discovery and strategy, implementation and execution, and ongoing optimization and growth.
• Pricing: Specific pricing is not available on their website; they encourage contact for more information. Their minimum project size is listed as $50,000+ on Clutch.
• Ideal User/Use Case: Organizations looking for a comprehensive, full-service digital agency that can handle all aspects of their digital marketing and development needs, from initial strategy to ongoing execution and optimization.
• Unique Aspects: Major Tom emphasizes long-term partnerships and custom-picks teams to suit client needs. They have offices in New York, Toronto, and Vancouver, serving a diverse range of clients.

7. Propellernet

Propellernet is an AI and tech-enabled digital marketing agency focused on delivering growth for ambitious clients while prioritizing people and the planet. They are a certified B Corp.

• Key Features: Services include AI consultancy, Generative Engine Optimisation (GEO), strategy and insight, digital PR, technical SEO (including SEO training), paid media, content creation, and analytics. They also offer ecommerce marketing services and a real user monitoring tool called Blackbird. They have experience with major projects like re-platforming and migrations for ecommerce clients.
• Pricing: Most services require custom quotes. However, they offer SEO training starting at £1,000 +VAT for a half-day workshop. Their Blackbird tool has tiered pricing starting from $99/month, with a 30-day free trial.
• Ideal User/Use Case: Ambitious brands, including ecommerce businesses, looking for an innovative agency with a strong focus on SEO, content, digital PR, and a commitment to ethical practices. They have worked with fast-growing ecommerce companies.
• Unique Aspects: Propellernet was an early adopter of employing PRs for link-building and developed Answerthepublic.com. Their focus on innovation extends to AI and GEO. They emphasize a people-first culture and environmental responsibility.

Conclusion

Choosing the right ecommerce SEO agency is a critical decision that can significantly impact your online business's success. Consider your specific needs, budget, and the type of partnership you're looking for when evaluating these top contenders. The ideal agency will not only have a deep understanding of ecommerce SEO but will also align with your brand's goals and values.

If an AI-powered agency that automates the complexities of ecommerce SEO while offering significant cost savings aligns with your goals, discover how Rankai can help boost your online sales and simplify your SEO efforts.